An enterprise software startup veteran, Ken has always been fascinated about what drives workers to work and how to make work more engaging. He founded Reciprocity to pursue just that. He has propelled Reciprocity's success with this mission-based goal of engaging employees with the governance, risk, and compliance goals of their company in order to create more socially minded corporate citizens. Ken earned his BS in Computer Science and Electrical Engineering from MIT.
Ken spent 3 years paragliding in the Himalayas. He founded the Reciprocity Volunteer Foundation and is a Burning Man Participant.
Rob is a consummate startup professional who loves watching an idea turn into a business that changes peoples' lives. Before coming to Reciprocity, Rob helped several startups such as Veetle, NotchUp, Peerflix, and Vysion Solutions launch and scale in a variety of roles including business development, product management, and strategy.
Rob is passionate about early-stage startups, product management, design, marketing, and many of the other bits and pieces that form success in enterprise.
Rob is an avid rock-climber and cross-fit enthusiast.
He is a top notch BBQ chef and a dad-to-be.
Jordan MacAvoy is the Vice President of Marketing at Reciprocity Labs and manages the company’s go to market strategy and execution. Prior to joining Reciprocity, Mr. MacAvoy served in executive roles at Fundbox, a Forbes Next Billion Dollar Company, and Intuit, via their acquisition of the SaaS marketing and communications solution, Demandforce. He brings to the team nearly two decades of marketing and business development experience helping to grow early-stage, venture-backed companies. Mr. MacAvoy is a graduate of Boston University.
On the weekends you’ll find Jordan spending time with fam/friends, being outside, hiking, biking, playing hoops, gardening
With over 15 years of experience in product and strategy, Michael brings a love of building and shipping to Reciprocity. Laser focused on customer experience, simplification and ease of use, Michael built Atlassian's cloud offerings from the ground up following stints at PGP and Apple.
Michael spends his weekends mountain biking and (mostly) avoiding trees.
Joe Alfaro has more than 25 years of technical and leadership experience at companies of all shapes and sizes. He is passionate about building great teams and motivating them to life best performances. He knows if you hire really smart, talented, motivated people, and you give them a crystal clear vision and the tools they need to do their job, they will amaze you. Our people are our most valuable resource. My job is to do everything I can to make each individual on my team be successful, because that’s the key to long term company success.
Joe is an avid soccer fan. In a past life he got paid to coach competitive youth soccer teams. Some of his players went on to play professionally. He learned many lessons from this experience that apply to leading technical teams. Joe also loves to travel and has combined this with his love for soccer and has traveled far and wide to some of the best known soccer meccas. Joe also enjoys long distance running because his love of food requires a big calorie output.
Amy functions as the lifeblood of Reciprocity, creating and streamlining operations for a successful organization. Prior to Reciprocity, Amy worked at several startups helping to scale out operations including recruiting, management, process creation, customer service, and domestic and international expansion.
Amy enjoys all things outdoors including camping, hiking, biking, and skiing.
Paul has a long track record of building customer-centric organizations. He believes it starts with understanding his internal and external customers ROI. By investing in people, process, and technology, he has been able to assist companies in the realization of success. Before coming to Reciprocity, Paul helped develop several companies such as Humanity, Marketo, Gainsight.
Paul is an outdoorsman, a husband, a father and a friend. A mentor an advocate and continuously evolving.
Dave has proven success for establishing, transforming, and leading internal audit functions with over twenty years of experience in public and private organizations in a wide-variety of industries. He has specialized in leading financial/operational/IT audits, SOX compliance, business process evaluation and improvement, systems implementation and evaluation, and fraud investigation. He is a Certified Public Accountant (CPA), Certified Internal Auditor (CIA), Certified Information Systems Auditor (CISA), and Certified in Risk and Information Systems (CRISC). Dave has also served as guest speaker at several national conferences on various auditing and fraud prevention topics.
Most clients say that Dave doesn’t act or seem like an auditor, and that’s because he’s personable and focuses on people as much as process and technology. He simply enjoys life by traveling, cooking (and eating), and watching movies with his wife and daughter. In his free time, Dave plays golf, sings, and plays music. He has also been an active volunteer, Board member and supporter for various not-for- profit organizations including Kansas Children’s Service League, Goodwill Industries, and Big Brothers/Big Sisters.
Alan is an experienced compliance and governance professional that began his career working for a major U.S. airline before moving into the IT industry. With over ten years of experience in guiding organizations through the sometimes tricky area of regulatory compliance, he also has extensive experience in performance auditing, process development and improvement, and business continuity planning. Alan specializes in a collaborative approach to GRC, helping organizations see the value in partnering with GRC teams to achieve governance and compliance goals.
Alan is an avid hiker, camper and nature enthusiast. He enjoys spending time with his large family, exploring the outdoors, and training for marathons. In what little quiet time he has, he enjoys working in his garden, reading, writing and cooking.
Ale has over 12 years of experience developing software for clients of all sizes from the USA, Ireland, UK and Argentina. He has worked on critical systems for healthcare, government, and the airline industry.
Prior to Reciprocity he was the Tech Lead for a startup in the HR industry that got acquired after a couple of years of successful operations.
Ale likes to develop small video games in his spare time. He enjoys Taekwondo and Surfing, and has lived in 4 different countries.
Aleksandra is a full stack software engineer with a master degree in computer science. Prior to joining Reciprocity she was working as a software engineer in multiple different fields, her latest being cyberGRID.
Aleksandra loves to travel and exploring new places, local food specialities, and craft beers. But quiet nights spent watching one of her favorite tv shows or playing board games are ok too.
Ana is a life-long learner and an experienced recruiting professional in the IT industry. Her interests revolve around the relationship between marketing and HR, employer branding and providing an exceptional candidate experience.
In her free time, you can find her rocking with her band, or just relaxing with a good book. She loves travelling, sailing and skiing.
Ani recently graduated from the University of San Francisco with a BA in Economics. During school and shortly thereafter, he worked in sales at Apple and expanded his music business from San Francisco to Miami.
Ani enjoys running and playing saxophone in his free time.
Anže's fascination with computers began at a young age, and he started programming in high school. He received a degree in software engineering from the University of Ljubljana and is now Reciprocity's star front-end developer.
Anže co-published "Reservoir Sampling Techniques in Modern Data Analysis".
Anže enjoys surfing, biking, and hiking. He donates to a local group of open source enthusiasts and participates in charity game jams.
Ben is a seasoned entrepreneur who has spent the last 11 years building Business Development & Marketing programs for multiple technology startups. Before teaming up with Reciprocity, Ben ran Marketing and Business Development for Swiftype, and Digital Marketing for Opower during their IPO. Ben has a BA in Marketing and a Minor in Psychology from the University of Georgia.
Ben started and plays drums for the Brass Animals, a New Orleans style brass band that plays hip-hop, R&B, and funk covers. When his band isn’t playing shows around Northern California he enjoys hiking, eating BBQ, and going to baseball games.
After wrapping up an exciting 8-year professional cycling career, Bernard spent the last five years evangelizing modern solutions to traditional industry challenges. Having experience in both small silicon valley startups and large industry goliaths, Bernard has found the agile and cutting edge nature of startups to be a great place to call home. Bernard earned his BS in Chemistry at UCLA and greatly enjoys contributing to the growth of emerging technology solutions.
Though the miles per week has drastically changed, Bernard still enjoys getting out for a spin as often as possible, be that on the local roads or trails. When not riding, he enjoys DIY projects, like chimney extensions or crown moulding.
After 4 years at Chico State, Bo moved down to the Bay Area to start my sales career at Oracle. After a few years there, Bo moved into the startup culture and never looked back. He is really looking forward to be part of the team at Reciprocity.
Bo is a huge sports guy! When the Dubs, Giants, 49ers, or Sharks aren't on, Bo is probably doing something outdoors with his pup (who hopefully you will all meet soon) or at the gym. Bo used to be a sponsored wakeboarder, to which he likes to find some body of water, whenever possible.
With more than ten years of experience, Brad provides business performance, information technology, and assurance services to clients across a variety of industries. He specializes in helping clients to assess, design, and implement processes and controls – leveraging industry standards – to meet customer, regulatory, and compliance requirements. He is a Certified Public Accountant (CPA) and a Certified Information System Auditor (CISA). Prior to forming Barr Assurance & Advisory, Brad was a manager in KPMG's risk consulting practice.
In his spare time, Brad enjoys traveling across the globe and helping kids realize their full potential through the Big Brothers Big Sisters organization.
Brittney Decker, a successful Sales Development Manager, is known for coaching, motivating, and supporting her team of all-star SDRs. Brittney has worked for a variety of industry-leading SaaS startups and enjoys discovering new technologies that allow for the workplace to be more productive and enjoyable.
When Brittney is not hiking with her black lab Cooper, she can be found cooking something spicy. Her interests also include travel, wine tasting, yoga, music, and reading.
Cassie is a human resources professional with a passion for organizations and how people succeed within them. She brings a variety of experiences to Reciprocity, including recruiting, HR, employment law, and coaching. Cassie earned a Bachelor’s degree from the University of California, Berkeley, where she studied business, psychology, and sociology. Fascinated by the intersection of technology and human resources, Cassie wrote her thesis on automation technology’s impact on labor.
Cassie loves traveling, cooking, and spending time with friends and family. A lifelong athlete, Cassie also enjoys gymnastics, soccer, kickboxing, yoga, and running.
Charles Williams, Sales Development Representative
From Charles's first sales job he knew that this was the career for me. He comes from a construction background, two years with sales and two years with account management. He took a career sabbatical in January of 2016 to teach English and study Mandarin in Beijing China, during his time there he gained an indescribable amount of experience and knowledge that he will carry with me. He is looking forward to his new journey in the tech industry and is excited to see where it takes him.
Charles enjoys anything that gets me outdoors. He absolutely loves spending his weekends in Monterey, where he can scuba dive with my friends, hangout and feel that fresh ocean breeze. He also really enjoys golf although he is not very good, but hey who is? Aside from that you can usually find him sipping on a nice IPA at some of my favorite watering holes.
After a 4 year career as a professional baseball umpire, Chase moved to San Francisco and began working in business development for mobile and analytics companies. He enjoys understanding the mechanics of a business and how technologies can help them become more efficient. Chase is proud alumnus of James Madison University in Virginia.
Chase enjoys staying active in his free time by playing basketball, swimming and working out. He's a history geek that loves listening to music, podcasts and audio books.
Chet comes to Reciprocity after spending his last four years in the Networking/ IoT industry. He was an Account Executive at both AT&T and Cisco for two years each. While there he gained invaluable experience positioning numerous hardwired and cloud-based solutions. Chet is excited to be a part of Reciprocity's continued efforts to land and expand across the GRC market. Chet graduated from Penn State with a degree in economics.
Chet is an avid sports fan, particularly basketball. He enjoys both watching and playing. Despite living in the heart of Dub Nation he remains loyal to his LA Lakers. He also likes to travel and explore the outdoors in his free time.
Christian Portillo, Sales Development Representative
Christian studied at San Francisco State University, where he graduated with a degree in Communication Studies. He's worked at Apple, Union Square for 4+ years and he looks forward to continuing his career in the tech industry.
In his spare time, he enjoys playing soccer, skateboarding and going out on family outings.
Christina, based in New York City, supports the Reciprocity team remotely in the areas of recruitment, administrative tasks and fundraising.
Christina has a varied background, working for political campaigns, the White House and other nonprofits, after receiving her MA Human Rights from University College London and BA Political Science from the University of North Carolina at Chapel Hill.
Christina loves traveling and tries to visit at least one new country a year. She's an avid Tar Heel basketball fan and plays on several recreation soccer leagues. On the weekends, she enjoys exploring the city and surrounding areas.
Christine has 13+ years’ experience delighting a wide range of international customers within the Information Security Industry. She is passionate about connecting with customers on a personal level and strives to understand what drives each of them and their goals. She enjoys learning new technologies and then translating complicated processes into digestible terms for anyone to understand.
Christine has a passion for culinary arts, history, and travel – all of which go hand in hand wherever she explores. When she’s not traveling or city hiking in San Francisco or Oakland on the weekends, you can find her entertaining extended family or spoiling her whiskered fur babies at home.
Colby graduated from the University of Montana with a degree in Psychology. While in college, he worked as an Assistant Manager and Property Supervisor for a small resort at Flathead Lake. He also coached high school and middle school basketball while in college in order to follow his passion and stay involved with the game. After he graduated, he decided to move to the San Francisco Bay Area to begin a career in the tech industry and continue to coach high school basketball in Palo Alto.
If he is not coaching basketball then he is playing. He is slowly learning how to play the guitar and really loves the challenge that comes along with it. His favorite song to play is "Off He Goes," by Pearl Jam. He loves to eat food and he has a major sweet tooth. His favorite meal is breakfast for dinner (waffles with avocado and mango), his favorite snack is peanut butter and an apple, and his favorite sweet item is a peanut butter blondie.
Coletta graduated from San Jose State University with a degree in marketing and a minor in advertising. Before joining the Reciprocity team, Coletta worked in the customer service and sales industry where she realized her passion for customer experience and storytelling through marketing.
When Coletta is not working she is not working she is usually finding the best coffee shops in the area, listening to The 1975, studying Italian, or planning her next trip!
Daana has spent the last 7 years working in various sales roles for Marriott International. After being in the Hospitality industry it has helped her become an expert in creating strong and productive relationships with customers. Since moving to the Bay Area a few years ago, she has been interested in moving into the Tech industry and is looking forward to contributing her sales knowledge and experience to a rapidly-growing startup. She is also a graduate of Virginia Tech.
Traveling and playing with dogs are two of her favorite activities. Philanthropy is a passion of hers, so she spends a lot of her free time volunteering. She loves playing board games and fishing, but she can’t resist a good bottomless brunch or a trip to go wine tasting.
Since completing his MS in Artificial Intelligence at the University of Georgia in 2005, Daniel has worked for a number of enterprise GRC platform providers (Wolters Kluwer, Rsam, Galvanize) in various roles that exercise his knack for translating business needs into technical solutions. On a path that lead him from implementation consulting through pre-sales engineering, Daniel finds his current passion in product management. He joined the Reciprocity team to foster that passion in a fast-paced, product-driven start-up whose culture that of his personal community.
Daniel loves fostering community with people who are similarly open-minded, open-hearted, collaborative, and appreciative. Whether it’s through contributing to local and regional Burning Man events, playing guitar with his band in the Brooklyn DIY music scene, or partnering with his adorable wife to host a favorite friend or five, Daniel encourages himself and those around him to express themselves, to challenge boundaries, and to bring out the best in each other.
Before joining Reciprocity, Daniel spent the past four years in various areas, including healthcare consulting, and helping launch the biggest sports retail company in the US. He is excited to bring his years of customer facing and outreach experience to the sales team at Reciprocity. Daniel graduated from the University of California, Santa Barbara with a degree in Communication.
Daniel lives life to the fullest and tries to enjoy every moment. He absolutely loves spending time with his wife and two-year-old husky. If Daniel is not in San Francisco, you can likely find him on the mountains of Lake Tahoe, snowboarding in the winter, and hiking in the summer. He also enjoys cooking, fitness, traveling, and a lifelong passion for playing the saxophone.
Dávid started his career at KPMG then at Deloitte as an IT Security Auditor and Advisor. He joined Reciprocity first in the Customer Success team as a GRC Expert and later started to utilize his knowledge in the product team.
Dávid also gained experience in various startups as a product manager and COO as well.
Dávid holds a bachelor degree in Applied Economics and a master degree in Business Information Technology.
Dávid loves classical music and contemporary arts. In his free time, he enjoys being in the nature hiking, mountain biking, and skiing. He is always (literally) accompanied by his loyal hound, Nudli.
David has over 15 years of experience in the information security field providing clients with innovative and value driven solutions. He has worked in a wide variety of positions from the trenches of operations to strategic consulting. He has helped clients in various industries across four continents reach their information security and compliance goals. David is a GRC evangelist and is focused on helping customers unlock the full potential of their compliance program.
After nearly a decade and a half of extended vacationing, David returned back to the US and now calls Alaska home. He spends his free-time as a bush pilot and guide, and enjoys exploring the road less traveled with tourists and friends alike.
David studied Computer Science at the University of Ljubljana, where he was also member of the Laboratory for adaptive systems and parallel processing focusing on artificial neural networks and high performance computing. He also co-founded a company where he helped with designing embedded computer systems primarily working on Linux support and bootloaders.
For a few years now, he is fascinated by software-defined cloud computing helping different companies design cloud-based infrastructure to help them efficiently run their services and applications.
David enjoys running and would like to visit and finish all six Marathon Majors. In his off time he also likes to watch a good sci-fi TV show or reads a science book.
Deepthi comes from the healthcare industry with a strong professional background in customer success and interpersonal skills. From being a certified nursing assistant in Rhode Island to managing optometry clinics in California, Deepthi has a well-rounded skill set based in highly regulated settings which also require empathy. Deepthi's focus at Reciprocity will be in developing a strong connection with the customer and strengthening the communication flow to achieve synergy.
Deepthi is an equal parts car enthusiast and a pet lover. She can either be found cuddled up with her cat, Cookie or enjoying long drives in her 'Wicked Ivy' mustang with her husband.
Don has been the go-to person for getting things done through technical individual and leadership roles for over two decades. From shipping military mission planning systems to leading architectural transformations to empowering remote teams, Don is passionate about making business goals a reality through any means necessary. Don strongly believes that to play, as a customer-focused team, you need to be the change you seek through open, no BS communication.
Don was one of those kids who's father brought home a brand new, rather expensive Personal Computer, much to my mother's and the family checkbook's dismay. Still, the $800 USD for the cutting edge Atari 1200XL turned out to be one of the best investments he ever made, at least from his perspective. With little money left over for games, he was compelled to learn BASIC and write his own, and he hasn't stopped coding since.
Erica has spent the last four years in the tech startup world. She loves the fast paced, collaborative team environment start ups offer. Her background has been on the sales side where she was an Account Executive for Humanity, and then transition to a Sales Operational role at Pinterest. Erica is jumping into the CSM role where she is excited to use her passion finding success with clients and improving process efficiencies.
Erica enjoys snowboarding in the winter, and hiking in the summer. She loves planning trips and exploring new places/countries, trying new restaurants, and coaching volleyball.
Eric is a start up veteran who enjoys building businesses and realizing the potential of innovative ideas. He has participated in several successful ventures in the security field such as, Postini and nScaled. He has a strong understanding of what it takes to make it in new markets. Eric is a hard charging sales professional with deep understanding of client requirements and an ability to match solutions to complex problems.
Eric is kitesurfer, surfer and skier. Most weekends you can find him on the water, or in the mountains with his family and friends.
Fan brings a data-driven approach and an obsessive focus on customer success to product management at Reciprocity. Fan is excited by complex problems with no obvious solutions where her unique combination of passion and background in product, strategy, pricing, and analytics across the SaaS, fintech, econometrics, and nonprofit industries can be applied to improve customer experience while enhancing decision making within her teams. She has an MBA from NYU Stern School of Business and a BS from Georgetown University.
Fan loves improve acting and is preparing for her big break on SNL! When she is not knitting while watching reality tv, she can be found eating, climbing, weightlifting, traveling, and out exploring the Bay Area.
Fou is excited to transition into the Tech Industry after 4 successful years as a Project Manager in the Light Rail Industry. He is a highly motivated, dynamic, and diligent team player that is hungry for success. Fou graduated from UC Santa Cruz with a Business Management Economics degree.
In his free time, Fou loves playing basketball and going on adventures with his Fiancé and dog Navi.
Fred graduated from San Francisco State University back in 2017, to which this is his first SDR role. He had previous experience in collections prior to this and was in the payment solutions department at Lending Club. During his time at Lending Club, he handled both inbound and outbound calls. He also had some sales experience at Bank of the West and Levi's while he was in college. He's looking forward to gaining the necessary skills to become a successful AE from his current role!
Fred grew up in the bay area, Pittsburg to be exact, but he currently resided in Oakland. In addition, he loves video games, music and poetry. He likes to write poetry in his spare time. One of his favorite subjects of all time growing up was English. He received a scholarship for an essay he wrote while in high school. He also likes to watch football and basketball and is a Dallas Cowboys fan (which he knew it is a hated team out here). He's excited to dive deeper into his career with Reciprocity and see where it takes him.
GraceAnn earned her Doctorate in Human Rights Education from USF. For the last ten years, she has been an educator and active participant in the nonprofit and human right's space including organizations such One World, UN Women and UNICEF. Specifically, she has spent the majority of her career dedicated to challenging and critically examining human rights injustices and working with global communities in improving the educational trajectories of young girls in the Global South. Her entry point into the tech space was serendipitous when asked to use her skills learned from the space's of education and nonprofit to support various C-suite Executives of a hyper-growth and fast-paced SaaS company. When she is not a professional chaos coordinator and strategic planner, she is an administrative guru with an innate ability to solve complex, operational puzzles with a socially critical lens.
Originally from Orange County, Grace is truly a California Girl who loves hanging out at the beach swimming, reading, or eating s'mores next to the bonfire. She has a deep love of all types of adventure, thrills, and enjoy traveling everywhere including the most remote places in the world or off the beaten paths. The best times of her life are spent with yummy food and a well made, shaken-not-stirred, drink. In her spare time, you can find her either at a yoga class or huddled next to a pile of books from classic novels to feminist work to science fiction. Grace is truly a lover of all types of music and you can most likely find her at any live music or concert dancing.
Igor is a self-taught designer with 10 years of experience in design and UX. He started out at a TV station and moved to small print shops, slightly larger design agencies, startups, and mobile development companies. His dream was to work on a product that makes an actual difference in people's lives. That is just one of the reasons he joined Reciprocity.
In his spare time Igor enjoys watching hockey and quality sci-fi. He loves almost all forms of sports (except maybe running) and travel with his wife.
Isabella recently graduated from Xavier University where she studied Advertising and Public Relations. She has worked on various advertising and PR campaigns for her internship with The Sociable Society.
In her free time, she loves to hike and enjoys the great outdoors with her pup, a puggle named Bodhi!
Ivan Spasojević focuses on quality assurance in software projects. He enables fast, seamless, and easy continuous integration process. He likes to be present in every step of production flow. Ivan has seven years' experience in IT as desktop application developer, web developer, RDBMS developer, and test developer. He has created several test automation frameworks for different types of software products. He is a conference and meetup speaker and a strong advocate for automating processes.
In spare time Ivan enjoys traveling, books and a glass of good wine. He is a sci-fi enthusiast, used to rock climb, pilots a small aircraft, and when the weather is good, enjoys long bicycle rides. He loves a good BBQ with friends.
Jacqueline is an innovative and driven accounting professional with several years’ experience. She strives to learn new ways of doing things and takes on challenges that are sometimes out of her comfort zone. Most recently acting as the controller of a development company, she is excited to make her transition into tech.
As a San Francisco expat, you can always find Jacqueline walking around the city trying new foods or experiences.
Jan is a former software engineer, who asked why and for whom we’re building products too many times, so he became a technical product manager. His expertise lies in leading cross-functional teams and delivering technically innovative products.
Jan loves to travel and spend his free time in nature hiking or camping. He’s an avid reader of fantasy and historical fiction. He likes to cook and spend time with his friends and family.
Jason is passionate about discovering the financial, business, and human concerns that drive business and bring new offers into existence. A seasoned sales professional, he’s worked at ServiceMax and TriNet, as well as a personal financial advisor. This is his first experience at a startup, and he’s excited to be on the ground floor of a growing and ambitious company.
Jason enjoys triple digit bike rides and religiously listening to Beatles records.
His very first sales job was working at a shoe store called Shiekh Shoes, which was where he had his first taste of what sales was and what it takes to be successful (Although very different from selling software, of course, but tactics were learned nonetheless). He spent the last 3 years in his sales career, working in Public Sector Inside Sales at a company called Cisco Meraki.
Javonte was born and raised in Oakland California and attended University of California Merced after high school. Now living SF, he spends a lot of my time hanging out with friends, trying new restaurants, rock climbing (bouldering), and running. Oh, and he really loves dogs!
Jeff is interested in computer networks, scalability, and security. He specializes in software architecture, development, and infrastructure, and enjoys learning about innovative middleware that helps make the internet a leaner, more user friendly environment. Jeff works on a few open source projects which you can find at github.com/tachang, including widely used open source SAML.
Jeff volunteers with ChickTech, a non-profit dedicated to helping girls in high school get into coding/technology. He is a total foodie and loves cooking; his specialty is roasting tri tip steak.
After spending a decade supporting sales teams in Ad Tech in one capacity or another, it was time to start working on solutions that help solve problems and not create them. She loves running Sales Operations because people get to interact with all corners of a company and help it scale.
Jen is a Bay Area native, who's heart belongs to the beach. Her happy place is being in or near water. Oceans, lakes, rivers, it doesn't matter, have board, will paddle.
Joe has a strong background in customer facing business development roles and is passionate about Silicon Valley (the TV show). Before embarking on his sales career he spent a year in Korea teaching English. Joe graduated from San Jose State with a degree in marketing.
Joe enjoys beer league hockey, golfing, and "playing" on a rec softball team (shout out to the Porters). When he isn’t participating, Joe is supporting the Sharks, Giants and Warriors.
Raised in family businesses with a vast experience in personal sales, management, and training, Joseph has built his professional career by connecting customer needs with customer specific solutions. With having a strong passion for both technology and sales, he hopes to bring his knowledge and experience from building companies to a rapidly-growing startup. He is also a Bay Area native and a graduate from San Francisco State University.
Eating Pie and working out with friends are two of his most favorite ways to spend a day, sometimes simultaneously! He has a strong passion for performing, entertaining, and connecting people. Its not rare that he's throwing an open mic night with his friends or pass rushing in a local flag football league. If people are around, its very likely Joseph isn’t too far away.
Jonathan Sandoval, Sales Development Representative
Prior to joining Reciprocity, Jonny has been part of smaller organizations, where he has helped set processes and scale teams. He is now looking in bringing quick thinking and craftiness to build a strong pipeline.
Whenever Jonny has free time you can find him at a local brewery trying new beers or at the ballpark watching a game.
Jonathon has over a decade of experience building, leading and contributing to high performing sales teams. He’s passionate about technology, process, and being a part of young companies that are destined for greatness.
Jonathon lives in Portland with his wife, their daughter Brooklyn, and their dog Teddy. When he’s not spending time with his family, he enjoys working out, playing golf, being awesome at fantasy football, and exploring the Oregon wine country.
Jordán brings over a decade of experience in the Behavioral Health and Technology sectors, helping customers achieve their product implementation and training goals. She has a wealth of knowledge in healthcare compliance, technology implementation, and small to large group training, and is excited to work with Reciprocity as an Enterprise Product Implementation Expert.
She enjoys exploring her new town (sunny San Diego) and loves spending time with her husband and their Labradoodle Asha.
Jošt received his MsC in Electrical engineering and started working at the Jožef Štefan Institute. There he contributed to large scale open-source data mining tools while researching machine-learning algorithms with a focus on neural networks and deep learning, and the field of Compressed Sensing. While working at the Jožef Štefan Institute he published a scientific paper on the prediction of power generation in solar cells.
Jošt has worked at numerous startups, big and small, with a very diverse set of technologies: sysops, backend, frontend, and mobile app development
Jošt previously played volleyball professionally and still plays just for fun. He loves to travel with his wife or friends and tries to visit a few new countries each year.
Justin is passionate about business and technology. He comes from an accounting background and worked as a CPA early in his career before moving into sales. More recently, he worked to make small businesses and accounting firms more profitable by bringing them onto cloud technology. He brings that same passion of building efficiencies within a business to his customers at Reciprocity.
In his free time, Justin is an avid fly fisherman, outdoorsman and loves to travel. He recently returned from a year long trip around the world. He has a wide range of activities he enjoys including backpacking, sailing, rock climbing, golfing, scuba diving, cooking, etc.
Justin has over 8 years of technology sales and business development experience, with a strong passion and affinity for startup culture. Most recently he has acquired GRC experience while working for TRUSTe; the global leader in data privacy management. Justin possesses a BS in Management Information Systems from Sacramento State University.
Justin enjoys boating, rock climbing, board sports (snow, skate, wake, surf), technology, FPS games, dogs, reading non-fiction, and travel.
Klara started her career as a User Experience Designer in Berlin where she worked with large automotive, chemical and retail companies, gaining experience from various industries and challenges. By conducting various user testings, understanding user journeys and creating mockups she is excited to work together with the team on the mission to make the ZenGRC even more efficient and easy to use for the users.
Family, mountains and new working challenges brought her back to Slovenia. During the weekends Klara loves hiking in the Alps. If she is not hiking, she can be found drinking tea in one of the tearooms in the old town of Ljubljana.
Laurence has a broad professional background, ranging from one-time Deck Officer in the UK Merchant Navy, through Customer Service, Logistics, Finance, Law and IT. He's passionate about solving problems and enjoys learning and implementing new technologies to help make life easier.
Laurence enjoys cycling, climbing, and hiking in his spare time. He's an avid reader, audiobook listener and podcast consumer. He also loves to cook and travel, although not typically at the same time because the results tend to be messy.
Leigh Ann Whitmarsh, Manager of Product Implementation and Training
Product Implementation Manager with 15+ years of delivering customer-focused training solutions in a variety of industries. Leigh Ann is an accomplished educator who has created tailored training programs and managed teams with a goal of providing customers with the knowledge and tools to be successful. Using her engineering and educational background, Leigh Ann is able to adapt training to suit individual customer needs and significantly reduce time to value.
Prior to joining Reciprocity, Lovro worked for the biggest Slovenian telecommunications company developing IPTV platforms.
He has more than a decade of experience in software engineering from web, backend, and architecting a solution to DevOPS in various programming languages.
On a more personal note he has no personal favourite language, more like right tool for the right job kinda guy and is an avid learner and adopter of new technologies.
Lovro enjoys spending his free time with his family, cooking for them and after he has some alone time, also reading a good book.
He is also a fan of any sports activity, based on the available time.
Luka is a software developer that worked in numerous start-ups with "out of this world" ideas. Studied Computer science and Mathematics at the University of Ljubljana. He was working with a ton of programming languages but finally found his home in Python. He loves big difficult programming challenges. Eager to learn and improve his skills.
In his free time he enjoys books, karting, video games with an occasional high adrenaline activity like parachuting. He also probably visited most of the escape-rooms in Ljubljana.
Mark Guthart, Enterprise Product Implementation Expert
Mark brings over 25 years' experience in helping businesses better manage their processes and projects. He has successfully helped start and build multiple companies and is passionate about helping customers succeed through implementation, training, support, and fostering strategic relationships. He brings experience from a wide range of industries including the graphic arts, distribution, human resources, project management, and usability/user experience.
Mark loves the outdoors and is an avid cyclist, hiker, and runner. Much of his free time is also spent camping, off-roading, and exploring new destinations with his black lab Drake. He also enjoys cooking and spending time with his two daughters.
Mary is a UX/UI Product designer with over 7 years of experience. She has been working in different fields, such as: Program Development startup, Enterprise Telecommunications company, and a Classifieds Trading Platform. She's passionate about problem-solving in creative ways, by listening & understanding the users, which allows her to create delightful experiences while understanding the business context.
She loves spending her weekends with friends & family (and my newborn). She also loves horse riding and playing soccer.
Prior to joining Reciprocity, Matic worked at Sportradar as a full-stack developer. With a strong passion for a well written, documented, and scalable codebase, he helped bring a touch of order to a fast-growing and messy project.
Eager to remain outside his comfort zone, he is constantly learning new things and has never shied away from solving difficult and meaningful problems.
He studied computer science at the University of Ljubljana.
In his free time, Matic loves to travel, engage in a variety of sports, read random tech articles, and on occasion likes to engage in complex discussions ranging from science, history, philosophy, and psychology.
In his off-time, Mato co-hosts a radio programme on indie games, teaches regular people to code and is a member of a hacktivist collective. Of all physical activities, he hates rock climbing and walking his dog the least.
Matt has worked in business development and account management for startup and late stage technology companies across industries. He has an affinity for startup culture, and gets excited about solving meaningful business problems for customers and building a successful company. Matt is a graduate of UC Santa Barbara.
In his free time Matt enjoys athletic competition, whether pickup basketball, recreation league softball, a round of golf, or downhill skiing.
Maxine has consulted at major firms including The Walt Disney Company, Cylance, Experian, and
Hyundai Autoever America. Her accomplishments and skills include Governance, Risk, and Compliance
Cybersecurity, Data Privacy and Protection, eDiscovery and General Data Protection Regulation (GDPR).
She has helped clients strategically and tactically with developing technical and compliance solutions.
Maxine is a GRC expert actively engaged with helping customers take a holistic approach to governance,
risks and compliance.
Maxine spends her free-traveling across the globe, tapping into her creative side designing apparel and
textiles, researching botanicals and ingredients for the family business.
Megan has over 10 years of customer service skills in various industries such as banking, working at a university and the tech industry. She loves helping people succeed and going the extra mile. Personal - Outside of work, Megan can be found either behind a camera, on the water, planning a trip or, with her dog Andy. She also enjoys cooking and baking.
Outside of work, Megan can be found either behind a camera, on the water, planning a trip or, with her dog Andy. She also enjoys cooking and baking.
Michelle is passionate about helping people find jobs they love. She has worked in HR/Talent Acquisition for most of her career and strongly believes in building strong bonds with her coworkers and candidates. She feels most productive in the startup environment and loves seeing the impact of her work. She has spent the last 7+ years helping software companies grow by hiring great talent.
Michelle is an avid runner and typically runs a couple of half marathons a year. She really loves to travel and has visited 17 countries and 41 states and counting (yes there is a spreadsheet tracking them). She has a degree in studio art with a minor in gallery/museum management and in her downtime pants in multimedia medium.
As a seasoned Marketer with over 15+ years of experience, Michelle is a believer in creating integrated programs that drive results. Prior to joining Reciprocity, Michelle spent most of her career in the midsize/enterprise tech space, working at companies like Box, Workday, and Oracle.
When Michelle isn’t working, she likes to spend time with her family. She loves outdoor activities like hiking and skiing. But her passion is trying new restaurants with her girlfriends and experiencing new places in the world.
Miha graduated with a degree in software engineering from the University of Ljubljana and is currently working on his Master's in computer science there. He co-published “Reservoir Sampling Techniques in Modern Data Analysis".
Miha enjoys surfing, snowboarding, and skating. He enjoys taking long walks in nature with his dog.
Mitch is a cybersecurity and compliance expert with a background in IT audit and security consulting. He has received a degree in business management from a school south of Salt Lake City, UT. He has a vision of a world with all the perks that come with technology, but with the security and privacy of the ‘olden’ days.
Mitch is a big music fan, including a passion for live music. He loves hiking with his dog Chipper, skiing, and making delicious meals.
Nada graduated from Faculty of Technical Sciences, Novi Sad University.
Prior to joining Reciprocity Inc., Nada gained an extensive professional background in QA software testing, Internet marketing, E-business, Sales, Consulting and Marketing.
Nada is passionate motorcycle driver. She loves people, nature and she thinks that most important part of life is family, friends and community.
I have been turning coffee into code since high school. I am interested in AI and it's usage so I have previously worked at Jožef Stefan Institute and several companies focusing on problems such as insurance fraud detection, risk and change management, automated bookkeeping. My time there has been split between software engineering mostly focusing on developing backend (micro)services and ML engineering. I got my Master's Degree in Computer Science on using deep learning for object detection.
I am a triathlon enthusiast. There is nothing like a long bike ride to clear my mind. To avoid monotony of swim/bike/run I like to hit a crossfit class in the morning. Looking for new challenges I have also picked up acroyoga/partner acrobatics. To relax I like to watch a series or spend time on hacker news and read some new article/tech-blog while sipping on a dram of good whisky.
Nejc enjoys numerous outdoor activities. During his free time you can find him in the mountains, where he climbs, hikes, and skis. When the weather turns bad, he plays chess or reads books about cutting-edge technologies.
Primož started programing in high-school and has dabbled in microchip, back-end, and mobile programming, but has focused on web front-end for the last 3+ years because of his interest in design, UX and anything visual. Prior to joining Reciprocity he worked on projects for international companies like Sixt Leasing, Vichy, Peugeot, big Slovenian companies and also as a freelancer on smaller projects.
Primož is a self-proclaimed gourmand, but to burn all the delicious calories also works out almost every day. He enjoys going to the gym, kickboxing and occasional mountain hiking.
Rebecca has spent the last several years of her career focusing on B2B sales and developed a broad range of sales approaches working throughout the United States and Canada to increase the sustainability of medical practices. She is excited to transition into the Tech industry and be apart of a rapidly-growing startup.
On her days off she can found doing handstands somewhere with a beautiful backdrop. She loves road trips, reading anything Beatnik and music of all genres, and playing guitar.
Roman is a certified QA engineer with more than 10 years of experience in Quality Assurance. He provided the highest quality work on 15+ projects for top Ukrainian outsourcing companies , among them health care and animal research projects. For a year Roman worked as a Fox Pro developer and also took part in Automation testing development on a few medium projects.
Rory has a wealth of analytics experience that spans two successful exists and almost a decade in hyper-growth pre-IPO companies. He's driven by the need to optimize business processes and to empower his colleagues by showing them what management cares most about, and giving them the data, forecasting, and reporting infrastructure they need to track their impact on what counts.
Rory is happiest when he's watering his tomatoes, fly fishing in the high Sierras, listening to live acoustic and electronic music, playing table top and video games, and making lists. He's also a drummer, a "dancer," and a part-time resident of BRC. He's also a weekend entrepreneur whose side projects have included home flipping and e-commerce.
Ross was hired as the 4th SDR at Reciprocity and decided to take an enterprise sales development role at a new company, to start 2019. After 6 months at the new company, he was convinced to come back to join the rocket ship that Reciprocity has become! He is super excited to see what Reciprocity has to come.
After getting married in January, he enjoys spending his free time hanging out with his wife and french bulldog, named Buddy. Whether it is going to the dog park, cooking up some fire meals in the kitchen, or watching Family Feud, he loves to be with his family and friends; because with them, it doesn't matter what he's doing, he knows he will enjoy the times.
Ryan is excited to join the world of start-ups after 3 successful years of hospitality sales at Marriott. Whether it be coming up with creative solutions to new problems, or finding great solutions to prospective customers, Ryan works tirelessly to learn and better his skill-set on a daily basis. Ryan received a BA in Anthropology at the University of Arizona.
In his free time, Ryan can either be found attending a music show, make 3's rain in his weekly basketball games, or cheering on his UofA Wildcats.
After graduating in the field of Visual Communications at the Faculty of Design, she worked as a graphic designer in a couple of smaller advertising agencies for the last 7 years. She has worked on numerous projects, from designing brands and magazine layouts to video and creating bigger print and online campaigns, for companies like Adria Airways, Krka, Janssen, dm drogeriemarkt and more.
In her spare time, she loves to travel abroad with her husband and spend time with her family.
Sal is obsessed with Customer Success & Advocacy. Prior to joining Reciprocity, Sal held customer success manager roles at Moovweb, Cisco Systems, and NetApp Inc managing global enterprise accounts. He earned an MBA from the University of North Carolina-Chapel Hill (Kenan-Flagler Business School) and a Bachelor of Science in Business Administration from San Francisco State University.
In his spare time, Sal loves to travel, enjoys a good cup of coffee, and is car fanatic. He loves to build and restore classic cars. He is also an avid foosball player.
Saleem loves the challenges and excitement of working in a startup environment. In the past, in addition to managing and growing business for others, he has also launched his own startup and developed several product lines in the food industry. He also has a strong background in project management and loves to collaborate with team members to achieve long-term goals. He has an M.B.A. from Saint Mary’s College of California and a B.A. in Philosophy from UC Davis.
Saleem enjoys running for miles all over the hilly streets of San Francisco. Most of all, he loves to spend quality time with his wife and 2-year-old daughter.
Before joining Reciprocity, Sarah was a successful Account Executive at Epson and Cisco Meraki. After several years at larger companies, she was excited for the challenge a start-up would bring and the overall impact she could have on the business.
Sarah graduated from U.C. Berkeley
Outside of work, Sarah enjoys yoga (both practicing and teaching), Barry's Bootcamp, and travel.
The past 4 years have brought Sasha through the heart of the SF startup world, from the
financial operations of retail manufacturing, IT services, and Healthcare Communications. With
a community-based ethic, she holds to the belief that accounting and finance are about the
people. Sasha looks forward to maintaining and growing her part in the foundation of
enablement and innovation at Reciprocity.
Sasha enjoys hiking, camping, the occasional Mountain Summit, and discovering delicious food.
During her time off, she can be found in an alley cafe, at the fringes of cell service, or as
volunteer CFO of an SF based non-profit arts organization.
He graduated from Computer Science at the University of Ljubljana and was lucky enough to land a job at Slovenia Control (air traffic thingy). Doing some apps, setting up network and IT infrastructure and what-not, later he got the opportunity to write some apps for automated trading on stock exchanges, but that was just a small gig. Lately, he has been handling developer teams, grooming a product and writing software for controlling big things. Big, like treatment control systems for medical use (e.g. proton treatment for cancer), particle accelerators and antenna arrays working together to act as a big telescope.
In general, he enjoys random sport activities, board games and simply hanging out with people. But on the other side, he likes to tinker with stuff at home, from small circuits to IOT and doing small integrations into various services (well, at least this is how it used to be). Now, he found great joy hanging out with his daughter (she's over a year old right now)!
Having recently moved to the Bay Area from Philadelphia, Scott is excited to start his career in SaaS sales. In the past, he has held roles in the tech world and worked briefly in the entertainment industry. Scott is excited to put his ability to communicate with all types of personalities to work. Scott received his Bachelors from Saint Joseph's University in both Marketing and Film.
Throughout his life Scott has been a lover of the sport of Lacrosse and he hopes to continue this, as he settles in San Francisco. A fan of film history and production, he enjoys working out and hiking, as much as he does going to the movie theater.
Shelley comes to Reciprocity from the yachting industry, where she worked as crew aboard privately owned super yachts. She planned passages for and navigated tens of thousands of miles through the Atlantic and Pacific Oceans and the Mediterranean, Baltic, and Caribbean Seas. Her work at sea in roles including navigation and safety officer, first mate, and dive/watersports instructor has provided her with invaluable experience working in dynamic environments, training both crew and guests alike, preparing ships for surveys, and providing the ultimate hospitality experience.
A lifelong traveller, Shelley longs to explore even the remotest corners of the world. She craves adventure, enjoys all outdoor activities, and has a soft spot for dogs.
Tom brings order through applying leading practices and aligning Information Technology (IT), cybersecurity and privacy requirements with business objectives. Through implementing industry-leading practices and risk mitigation strategies, he offers "brand protection" for companies by identifying and reducing vulnerabilities, which could otherwise be exploited and do serious harm to a company’s reputation and bottom line. Tom Cornelius delivers results. His
skillset is unique in that it blends hands-on leadership, technical skills, an understanding of business needs, and a thorough understanding of cybersecurity operations, Governance, Risk, Compliance (GRC) and privacy.
For over a decade, Tom has called the pacific northwest home and his hobby is collecting hobbies (he gets bored easily and has to amuse himself with new challenges). While his GRC work has him focused on the digital world, his current passion is being an amateur blacksmith where he uses low-tech tools to makes a variety of hand-crafted blades and decorative metal objects.
Thea is an expert lead generation contractor with more than 5 years of experience in web research, data entry, prospect list building and administrative services. Prior to joining Reciprocity, Thea has been working in the BPO industry for 5 years as technical/customer suppport liaison. She graduated from University of Saint La Salle with a BS in AB Psychology, and did completed a BS in Computer Science at AMA Computer College.
Thea is happily married, a mother of a 4 year old boy and an expectant mother to her 2nd. She's currently based in the Philippines. When she's not preoccupied with work she enjoys spending her time with her 2 boys playing online games and watching ball games. Thea is also an avid karaoke fan.
Tina studied International business at the University of Ljubljana and is excited that she is a part of the dynamic startup scene. Her background consists of working in banking, insurance, and in the legal field. Her desire to
face new challenges, learn different aspects of operations, recruiting, and work in an international environment are the reasons that brought her to Reciprocity.
Tina enjoys hıkıng, swimming, traveling and nature exploration. She speaks fluent German, loves getting together with her friends, going dancing, and going to live musical acts.
With background in marketing she acquired skills to work with people on both personal and professional level. Working with international clients improved the knowledge of different work cultures which can be leveraged in current position.
Pop culture junkie, loves indie music and going to movies. Helped to set up an internet Radio Terminal for greater distribution of awesome indie music.
Tristan has spent most of her career involved in the technology industry, where she’s worked as a writer/reporter, website designer, social media expert, and business analyst. Her current goal at Reciprocity is to help the company communicate fluidly with clients through easy-to-understand tutorials and help documentation.
If you don’t find Tristan on a bicycle or helping her 6-year-old daughter make a messy cake in the kitchen, you may find her on the patio of a nearby restaurant with a margarita in her hand.
Uroš is a full-stack software engineer with more than a decade of technical and leadership experience.
After participating in hackerspace Cyberpipe in Ljubljana, he joined the team at Marand, developing next-generation software for Institute of Oncology. At XLAB R&D he honed the technical and leadership skills in a wide variety of projects, from web apps and GIS systems to EU-funded multinational cooperatives. He got involved in intrapreneurship, helping multiple startups get off the ground and eventually joined Datafy.it startup. As a CTO in a small team, he gained valuable experience in architecture and product design develops and scaling as well as leadership and management.
He joined Reciprocity to level-up his technical and management skills.
Uroš enjoys exploring foreign lands, mostly through tasty food, good beer, and fine wine. He is an avid sailor, with the wind in his hair on and off racecourse whenever possible.
Zoran graduated from Faculty of Technical Sciences, Novi Sad University, Serbia. Since 2008, and prior to joining Reciprocity Inc. in 2019, Zoran has been working as a software tester, in companies like Planet Systems Group and Levi9, on a number of different projects, including web and mobile, java and .net, frontend and backend, waterfall and agile. Zoran's primary goal has always been his professional and personal development as a strong base for helping his team and company to grow and excel.
In his spare time, Zoran enjoys building Lego with his kids, reading books from his personal library, playing video games, watching movies & TV shows. But, most of all, he enjoys spending time with his family.
Buddy is hard at work rooting for the team everyday with his Pawsitive attitude!
Buddy is a puppy and still acts like it with all his energy no matter what time of the day it is. If he isn’t laying in the morning sun or trying to attack your socks as you put them on he is always around wanting love and attention.
Kaia is an early morning 7-4 type of gal. She likes to get the energy going on the sales floor and help win those big deals when needed on Zoom with her pretty face.
Kaia is a 5 year old female Boxer who loves long walks on the beach where she can roll around in the sand. She loves to be cleaned before coming home. She won't fetch a ball unless it's inside, so do not throw a ball unless you want to go get it yourself. She can definitely be a lap dog and will give you all the love possible if you will let her on the couch. And even though she annoys her dad a lot of the time, he is my favorite person in the whole world.