Reciprocity’s dynamic team of leaders come from varied backgrounds — yet share a single vision for our future.
Ken Lynch
Founder and CEO
Ken Lynch
Founder and CEO
As Reciprocity’s founder and CEO, Ken Lynch’s role is to align the company’s strategy and execution to its vision: to organize the world of information security and enable trusted relationships. This vision developed when Ken partnered with Google to deliver software to manage the challenges of their information security risk and compliance program. Ken built Reciprocity from the ground up with a dedicated team who all embody the company’s core values: delighting customers, grit, scrappiness, collaboration and focusing on positive outcomes. Ken’s philosophy on software development also aligns with his management style: empower others and support their goals and you will achieve your own success. It is through this approach that Ken believes Reciprocity will have a tremendous positive impact in the world. In addition to running the company, Ken also started the Reciprocity Volunteer Foundation, and serves as an advisor to multiple startups. Ken holds a BS in Computer Science and Electrical Engineering from Massachusetts Institute of Technology.
Michael Geller
COO
Michael Geller
COO
A seasoned executive, Michael Geller has over 25 years of demonstrated leadership and achievement building high-growth B2B SaaS businesses. As COO, Michael plays a critical role in accelerating Reciprocity’s growth while leading the day-to-day operations of the go-to-market teams. Prior to joining Reciprocity, Michael served as Vice President and General Manager at BlueJeans Network where he set the strategic vision and drove record business growth in the Americas. Previously, he held executive leadership positions at Preact, Rafter, Yahoo!, Infoseek and Homestead, where he co-founded one of the first SaaS companies. Michael also serves as an active advisor to and investor in various high-growth startup companies, including Box and Entelo. Michael received his MBA from the Harvard University Graduate School of Business and a BSE in Computer Science and Engineering from the University of Pennsylvania, from which he graduated Magna Cum Laude.
Rob Ellis
Senior Vice President of Sales
Rob Ellis
Senior Vice President of Sales
Rob Ellis has more than 15 years of experience leading sales, business development and marketing at SaaS startup companies. At Reciprocity, Rob is responsible for overall revenue growth. One of the company’s first employees, Rob was instrumental in scaling the business from zero – signing up Reciprocity’s first 40 clients and building the sales and marketing organizations. A startup veteran, Rob has founded companies and worked in venture-backed startups in a variety of roles, including Director of Product at Veetle Inc.; Founder and VP, Product at NotchUp; and Director, Business Operations and Strategic Planning at Peerflix. Rob graduated from Cornell University with a BA in Genetics.
Jordan MacAvoy
Vice President of Marketing and Business Development
Jordan MacAvoy
Vice President of Marketing and Business Development
Jordan MacAvoy has more than 15 years of experience driving marketing and business development initiatives for companies at varying stages. At Reciprocity, Jordan is responsible for the company’s go-to-market strategy and execution. Before joining Reciprocity, Jordan served as Vice President of Marketing at UJET and Fundbox (a Forbes Next Billion Dollar Company). Prior, he was Director of Business Development, Services at Demandforce (acquired by Intuit). Jordan also serves as an advisor to bootstrapped and venture-backed companies helping with strategies and execution to drive growth. Jordan holds a BS in Communications from Boston University.
Jenny Victor
Vice President of Product Marketing and Customer Marketing
Jenny Victor
Vice President of Product Marketing and Customer Marketing
Jenny Victor has 20 years of product and corporate marketing experience in the technology sector across various technologies, from business process management to business intelligence, SaaS recurring billing systems and healthcare applications. Prior to joining Reciprocity, Jenny served as Vice President, Industry, GTM and Enablement for OpenText where she led Industry Marketing, Customer Marketing and Strategic Sales Enablement and was responsible for improving and optimizing go-to-market effectiveness for the organization. Prior to that role she held product marketing leadership roles at OpenText, Aria Systems, Pivotlink, Vitria Technology, IBM and WageWorks. She holds an MBA from the Kelley School of Business at Indiana University and a BA in Economics from the University of California at Davis.
Scott Nash
Vice President of Product
Scott Nash
Vice President of Product
Scott Nash has more than 20 years of experience setting product strategy and leading high-performing product organizations. As Vice President of Product, Scott is responsible for the architecture of ZenGRC, the award-winning cloud-based GRC platform. Scott joined Reciprocity after serving as Vice President of Products at Decision Engines, where he led design and development of a cloud-based AI platform. Prior, Scott guided the product roadmap at Marketo, leading the product team responsible for a SaaS platform handling two billion transactions per month. He has also held senior product leadership positions at GT Nexus, C3 and Oracle. Scott graduated from William & Mary with a degree in East Asian Studies, and holds an MBA from The Wharton School of the University of Pennsylvania.
Varouzhan Ebrahimian
Vice President of Engineering
Varouzhan Ebrahimian
Vice President of Engineering
Varouzhan Ebrahimian is a software engineering executive with a track record of innovating new products and assembling world class global teams to carry them from inception to market entry. He has held multiple senior leadership roles at public and early stage private companies. His long tenure at prominent enterprise software companies, Oracle and Symantec, brings to Reciprocity leadership with a wealth of experience building complex transactional systems for the world’s largest and most demanding enterprise customers with rigid requirements for security, real-time transactions, high data-processing throughput and information integrity. Varouzhan is an active technology advisor to start-ups and venture capitalists in Silicon Valley. He has a bachelor’s degree in mathematics from the University of Colorado, Boulder, a bachelor’s degree in computer science from the University of Michigan-Dearborn, and a master’s degree in computer science from Columbia University with the focus on AI and Knowledge Representation.
Ron Berthiaume
Vice President of Finance
Ron Berthiaume
Vice President of Finance
Ron Berthiaume brings 25+ years of finance experience including Big-4 accounting, fortune-500 and startups across an array of industries including manufacturing, business services and payments processing. Ron has travelled around the world for business and adventure. He has skydived, climbed Pikes Peak and has run two marathons (slowly). Ron has MBAs from Columbia University and UC Berkeley and is a licensed CPA as well as a retired Captain in the US Army Reserve.
Rob Schmeltzer
Vice President of Customer Success
Rob Schmeltzer
Vice President of Customer Success
Rob is a seasoned executive with 20+ years of experience in customer success and technology services. Most recently, Rob ran the commercial customer success organization at Segment, a leader in the customer data platform space. Prior to that, Rob built DocuSign’s scaled success team from the ground up, helping the company manage and grow its customer base ahead of its IPO in 2018. Originally from Philadelphia, Rob moved to the Bay Area in 1999 and spent 15 years at Oracle and Cisco Systems in services and marketing leadership roles. He graduated from the University of Pennsylvania with a degree in Communications and holds an MBA from the Kellogg School of Business.
